Ably®’s 100% premium cotton clothing shrug off water, stains, and odor so you can get into your dirtiest fun and still look and smell fresh. Go ahead, Nature Boy—camp for a week with only one shirt. Go for it, Gym Queen—work out for an hour on the elliptical and still smell like daisies. It’s time to think of all the stuff you can do with your time besides laundry.
Ably® Apparel is activated with Filium®, a technology that makes natural fabrics repel liquids, stains, and odors. The first time we saw our prototypes in action, we had to pick our jaws off the floor. Pour water on an Ably® shirt, spill coffee or wine, and it just beads up and rolls off like it’s on glass.
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