Helmm

Welcome to the Helmm Creator + Affiliate Program

We're building a community of creators who share our vision: premium grooming shouldn't come at the planet's expense. Our goal is to partner with authentic creators, editors, and storytellers who value sustainability, design, craftstmanship, and performance—helping more men discover that they don't have to choose between what works and what's right for the environment. As part of the Helmm Creator + Affiliate Program, you'll receive exclusive access, gifted products, competitive commissions, and the opportunity to share a brand reshaping personal care for the better.

About Helmm

Helmm was founded on a core mission: to reduce plastic waste in our oceans. We created the world's first refillable deodorant, reducing plastic waste by 75%. Today, Helmm is the first deodorant brand to use 100% ocean-averted plastic and achieve Net-Negative plastic use—removing more plastic from the environment than we create.

Helmm blends award-winning fragrance with modern formulas and planet-friendly design—built for performance and elegance. A deodorant reinvented for the Modern Man.

Our scents draw inspiration from nature's most captivating climates. World-renowned perfumer Cécile Hua crafted Hudson, Coastline, Trailblazer, and Night Market to capture the essence of mountains, oceans, forests, and vibrant city nights. These aren't typical deodorant scents—they're subtle, sophisticated fragrances that wear like fine cologne throughout your day.

We pair these with three dermatologist-approved formulas that deliver premium protection across every need—from all-natural deodorants to maximum-strength, 24-hour antiperspirants. Each formula eliminates the harsh ingredients found in drugstore brands (no parabens, phthalates, talc, triclosan, or sulfates) while maintaining powerful sweat and odor protection. All formulas are Leaping Bunny Certified Cruelty-Free.

Helmm has earned 28 awards and over 15,000 customer reviews, including Best Deodorant from Men's Health (multiple years), Editor's Choice Award from AskMen, Grooming Award from AskMen, Best Deodorant from Men's Journal (multiple years), and Best Antiperspirant from Gear Patrol.

At its core, Helmm embodies a belief in sweat—not as something to hide, but as a symbol of adventure, risk-taking, and exploring outside your comfort zone. Founders Zach & Taylor built the brand around this philosophy: that living with confidence means having the right tools for life's adventures. Helmm ensures you're always equipped with the best tool for the job, wherever your journey takes you.

Adventure with Confidence. Pit-friendly. Planet-friendly. Deodorant Reinvented for the Modern Man.

Our Customer

Helmm's primary customer is 25-45, urban or suburban, with household income $75K+. They value quality over quantity, read reviews before purchasing, and invests in products that align with their values. They are active, professional, and cares about his impact—both the impression they makes and the footprint they leave. They are in-market for aspirational luxury goods and are constantly looking to upgrade their life. 

Ideal Partners

We're seeking publishers in men's lifestyle, grooming, sustainability, outdoor/fitness, and fashion spaces. We value authentic storytelling over high volume—quality content creators, product reviewers, and sustainability-focused publishers perform exceptionally well with our brand.

Why Partner with Helmm?

• Premium AOV: $45-65 average order value (significantly above category average)
• Competitive Commission: Generous rates that reward quality content creation
• 30-Day Cookie Period: Extended attribution window for considered purchases
• High Conversion Rate: 8.1% from quality publishers (last twelve months, thru August 2025)
• Exclusive Offers: Access to affiliate-only promotions and product launches
• Creative Assets: Full brand creative assets available
• Dedicated Support: Direct access to our affiliate team for optimization

Please contact us at partnerships@helmm.com with any questions.