AYR stands for All Year Round. AYR’s clothes do, too. AYR designs seasonless, ageless, effortless apparel for everyday life, with a mission to create confidence through clothing.
The company is a hybrid of legacy expertise and future-facing vision. It honors the heritage and craft of fine apparel, while understanding and appealing to the needs of today’s consumer. AYR has invested in a foundation of great product, an expert team, and authentic storytelling, which sets it apart from brands in its class.
Launched in 2014 by Co-Founder Maggie Winter, AYR received accolades from editors and influencers alike for its classic collection of womens wardrobe essentials. Vogue called AYR “a gift from the denim gods.” Vanity Fair declared AYR “a favorite of the effortlessly stylish.” AYR’s cult-favorite oversized button-down, The Deep End, was named one of Oprah’s Favorite Things in 2021. Waitlists for AYR’s bestselling styles have reached an excess of 25,000 people, and re-stocks sell out in days.
AYR added menswear to the collection in Fall 2022, under the helm of Brice Pattison, formerly Design Director at Todd Snyder, and debuted the first collection from new womenswear designer, Brigette Deshais, formerly Director of Ready to Wear at Frame. With this next level of talent on the creative front for the brand, AYR is evolving into a full lifestyle brand.
AYR is direct-to-consumer, distributed through its website (www.AYR.com)
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