About NastyGal
From eBay baby to fastest growing retailer in America, NastyGal’s roots can be traced back to the thrill of a vintage chase. Grounded by where we came from, we are inspired by the past, live in the moment and bring style into the future.
Today, girls want a new kind of kick as NastyGal occupies a more meaningful place in their lives. Because our gal’s desire something more. Something with a story. Something to aspire to.
NastyGal rallies around a core philosophy called FUXURY, which seeks to provide a new kind of luxury.
NastyGal was founded by Sophia Amoruso 10 years ago in a tiny San Francisco apartment stacked with killer vintage, a single laptop and an eBay account. Today, we carry new clothing, shoes and accessories under our own label, all for gals who’ve got the confidence to just be themselves.
We may be rooted in Los Angeles, but we live everywhere online.
Nasty Gal offers Affiliates:
- 2% commission on existing customer sales, 4% on new customer sales and 1% commission for sales made via the app (excluding pp charges & VAT)
- 30 Day Cookies
- Dedicated Account Manager
- Updated product feeds
- Industry Sized Banners
- Affiliate newsletter with tips, news and the latest offers.
“New Customer" means an individual who has not accessed their Nasty Gal account or made a purchase from Nasty Gal within the last 3 years.
By joining the Nasty Gal’s Affiliate Programme, you (the ‘Affiliate’) agree to the following terms as updated from time to time.
In the event there is a separate agreement between yourself and Nasty Gal, the terms of that agreement will supersede these terms.
Compliance
You agree to adhere to all relevant laws in the promotion of Nasty Gal.
You agree that your social media content will be compliant with the advertising standards and policies maintained by the ASA (https://www.asa.org.uk/news/influencer-marketing-key-advice-resources.html). In particular, you must use ‘#ad’ to distinguish all affiliated content.
Voucher Codes
You agree to adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IABAMC) regarding voucher codes, in particular:
- You must not use "Click to Reveal" when there is no valid or current code present (i.e. to reveal deals, offers, or sales instead of vouchers).
- You must clearly detail the voucher offer that will be revealed when an individual clicks “Click to Reveal”.
- A valid code is a code that has been legitimately issued by Nasty Gal for use by affiliates and not a code that has been issued to consumers direct. It will have an activation date and a deactivation date.
- Voucher code directories must contain clear categorisation and separation between deals, offers, sales and discount codes.
- You agree to only promote voucher codes that have either been communicated to you directly or added the Awin UI. Nasty Gal reserves the right to decline commission on any sales promoted using unauthorised codes.
Confidentiality
You agree to keep all information discussed as part of the Nasty Gal’s Affiliate Programme confidential including the details of the relationship and commission earned.
Site Content
You warrant that your affiliate content will not contain and/or facilitate illegal activity, discriminatory or hateful content, pornographic content, religious content, political content, the offering of financial products or services, or the abusive or irresponsible promotion of gambling, alcohol, tobacco, or drugs.
Intellectual property
You agree not to misrepresent Nasty Gal with misleading offers or by masking the website as your own. You agree that all intellectual property is owed by Nasty Gal and that upon termination of the relationship you no longer you will remove any Nasty Gal trademarks and logos.
If your content breaches the intellectual property rights of any third party, you agree to indemnify Nasty Gal for any resulting legal action.
Subnetworks
You agree to provide Nasty Gal with a breakdown of publishers generating activity (influencer network and subnetwork). If this is something you cannot provide, we will not be able to accept you onto the Nasty Gal’ Affiliate Programme.
Site Scraping
You agree not to scrape the website.
Cookieless Voucher Tracking
Nasty Gal uses voucher code attribution for selected voucher code partners. This means that the transaction and commission is awarded to the publisher with the exclusive code. When the voucher is used, transactions will be tracked whether a click has happened or not.
Validations Process
All commissions will be validated on an up to 90-day period. Nasty Gal reserves the right to decline commission on all returned goods.
Deduplication
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform on a last marketing click basis.
Paid Media Policy
You agree not to carry out any PPC search activity directing traffic to Nasty Gal except by special arrangement.
If you generate traffic to your own sites, you agree not to:
a. Use ‘Nasty Gal’ in the sub folder of the display URL (e.g. www.affiliate.com/Nasty Gal).
b. Use ‘Nasty Gal’ in the subdomain of the display URL (e.g. www. Nasty Gal.affiliate.com)
c. Use ‘Nasty Gal’ or a misspelling of ‘Nasty Gal’ in the display URL (e.g. www.SNasty Gal.com or www.NastyGaal.com)
d. Use ‘Nasty Gal’ in the ad title
e. Bid on ‘Nasty Gal’ or any brand sold via Nasty Gal marketplace.
f. Bid on misspellings or extensions of ‘Nasty Gal’
g. Bid on ‘Nasty Gal’ alongside generic terms (e.g. “Nasty Gal Shoes”)
h. Bid on Nasty Gal’s URL (www. Nasty Gal.com)
i. Show adverts on competitors’ brands
For avoidance of doubt, you can use ‘Nasty Gal’ in the ad text.
‘Nasty Gal’ and common misspellings should be added as negative terms to all affiliate paid search campaigns.
Social Media Policy
Affiliates are not allowed to register the ‘Nasty Gal’ or any variation of it on any social media platform.
Web Domain Policy
You must not purchase, own, or bid on any domain names with the word ‘Nasty Gal’ or any misspellings.
Termination
Nasty Gal reserves the right to terminate this agreement at any time, without reason, by providing you with 7 days’ notice.
If you breach these terms, Nasty Gal reserves the right to suspend you from the Nasty Gal’ Affiliate Programme immediately, and to decline any pending commission generated for the duration of the breach taking place.
