50 ml is the space where humanity and trust meet the efficiency and convenience of online shopping. We want to convey all our passion for niche products, from perfumes to cosmetics, and accompany our customers on what is a real journey to discover quality.
The 50 ml adventure began with Fabio and Matteo, two Milanese brothers with very different, yet complementary personalities and interests: on the one hand Fabio, with his mathematical mind and a great passion for digital platforms and online sales strategies, and on the other Matteo, with his creative spirit and a visceral interest in art and its appreciation.
In 2013, Fabio decided to launch a challenge to himself and the world of the niche, starting his own business with an online sales platform: this choice was anything but obvious.
