While building our own dental practice for over 10 years, we noticed just how little our patients actually knew about basic dental care, which ingredients actually worked and which were just bogus marketing trends that didn’t. As dentists, we know that great oral health starts with your daily routines at home, not with yearly check-ups. So, with that in mind, we took a deep breath, sold our practice and put it all on the line to start a small boutique oral care company for anyone who needs a little help figuring it all out. No appointment necessary.
