And Then bamboo boxers are on a mission to redefine expectations in men’s underwear.
Launched in 2024, we're not a typical retailer. Profits don't define us, giving back and supporting our community does.
Our founder noticed a sharp decline in men’s mental health and mom to a young son, felt she had to act. So, she went back to basics. Underwear. Invisible and private, just like thoughts.
And Then, sets to remind wearers every day, whether they’re pulling them on, or pulling them off, that they’re the director of their own story and the power of positive decisions is in their control.
With an ‘And Then’ in every story, we’re here to build a community of confident men who value sustainable comfort, and to support and encourage them to be the best versions of themselves.
As for our boxer shorts, they’re pretty good too. Described by many as the world’s comfiest boxers, the silky-soft bamboo fabric is a game-changer.
Our boxers breathe much more than cotton - the bamboo material wicks away moisture, keeping you dry. They have an elasticated support pouch - the Wonderbra for men (you can thank us later) - and our anti-ride, anti-chafe panel prevents any movement so you can wave goodbye to chafing and awkward adjustments. They're temperature regulating, hypoallergenic, odour-resistant, antibacterial and an eco-friendly alternative to cotton.
And if you're still not convinced... We mean what we say; people and community first. That’s why we donate 50% of profits to men's mental health and physical wellbeing charities.
We’d love your help spreading the ‘And Then’ message so we can support the specialists helping those in need.
COMMISSION:
Earn 8% commission on all referred sales (excluding charges or VAT)
