We opened our first shop in 1999, and we’re now the UK's number-one destination for laptops. Laptopsdirect is a proud member of the BuyItDirect Group. Our extensive product range includes Laptops, PCs, Monitors, Phones, TVs and much more.


Attribution Period (Cookie Length)

30 Days


Laptops Direct (BID) Affiliate Programme

Welcome to the LaptopsDirect Affiliate Programme!


Established in 2008, LaptopsDirect is a proud member of the BuyItDirect Group, we sell Laptops, PCs, Monitors, Phones, TVs and much more. In the wider BuyItDirect Group, the extensive product range includes appliances, computing devices, TVs, drones, furniture, bathrooms, all offered at exceptional discounts. 


With an average order value exceeding £450, we serve customers across the entirety of the UK and Ireland. 

We prioritise customer satisfaction by providing next-day delivery, professional installation services, eco-conscious recycling options, and various payment choices, including 0% finance.


Key Points:

  • Generous Cookie Duration of up to 30 Days.
  • Competitive Commission Rates Across Our Entire Product Portfolio
  • Opportunity for Enhanced Earnings with Our Exclusive Brands: electriQ & Boss Grill
  • Access to High-Quality Data Feeds Updated Four Times Daily on AWIN
  • Direct Communication Channels with the BuyItDirect Affiliate Team, Facilitating New Partnership Ventures
  • Regular Distribution of Top Offers Directly to Your Inbox
  • Potential for Bonus Earnings Based on Agreed Sales Targets


Important Programme Information


Transactions are validated post-dispatch and after the returns window (typically 28 days) has elapsed.


Voucher Codes: 

Unless explicitly specified, voucher codes cannot be combined with cashback or loyalty points. Please prominently display this restriction on your site to avoid commission being declined due to improper voucher usage.



Commission is calculated on the total transaction value, excluding VAT and delivery charges. 

Attribution follows a last-click model. 

We employ deduplication measures across various marketing channels, including affiliates, paid search, video, email and display, following standard cookie hierarchy.

Please note that transactions have to be completed wholly online to be eligible for commission.


PPC Policy: 

Brand bidding in PPC campaigns, whether through CSS or standard text ads, is prohibited. While CSS partners are welcome in our programme, ensure that brand-specific search terms are excluded unless explicitly approved. Detailed information around the exclusions is available on the Terms tab. 

Other Information: 

LaptopsDirect is open to discussing private commission arrangements where appropriate. If you believe this applies to you, please reach out to your dedicated Account Manager.


Enhance your earnings potential and partner with LaptopsDirect today!



Other Programmes

The Buy it Direct group runs affiliate programs through AWIN for: 74722 74724

Better Bathrooms 74726

Furniture123 74728

Laptops Direct 74730

Servers Direct 74732

Appliances Direct 74734

Drones Direct 74736