ESQUINA is a responsible rtw fashion brand based in Argentina that focuses on producing durable and high-quality clothing from noble materials, including discarded inventory from luxury companies imported from Italy. The brand values the use of traditional Argentinean materials and techniques and also collaborates with local artisans, artists, and indigenous communities, such as the master artisan Jeronimo Coll who produces genuine Neo-Criollo jewels from discarded leather or Valentin De Marco a queer artist who rethinks the traditional gaucho use of silver . ESQUINA values the co-creation of its collections with its collaborators, who share their knowledge and techniques, in a horizontal and mutual learning dialogue.
The Argentine artisanal and artistic heritage, both material and symbolic, intersects and deconstructs with the urban and the popular, in a kitsch, dreamlike, and humorous key. Meetings of dissimilar materials, which invert high and low, margin and center, seem to repeat that not everything that glitters is gold.
Josefina Roveta, the founder of ESQUINA, studied art history and cultural management and worked for cultural institutions before venturing into the fashion industry. After participating in the Institut Francais de la Mode entrepreneur program, she launched the brand as a French house in Paris and later relocated it to Buenos Aires. The brand participated in Paris Fashion Week for three years and developed a capsule collection with Sofia Sanchez de Betak, distributed in Bergdorf Goodman, The Webster, Matches, and Colette. Currently , Josefina is co-designing with Bosco Tamames, a creative director and consultant working with the brand as an external consultant after his experiences in Dior and Nina Ricci.
