Sweed is known for its vegan and clean products with professional performance. After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt were missing in the market in order to achieve her signature and timeless "no makeup-makeup" style.
Sweed is a pioneer in the eye category with popular and award-winning Mascaras and an Eyelash Growth Serum that is free from prostaglandins."The Signature No-lash lash" is a staple in every makeup artists kit and frequently worn by celebrities.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is "look like yourself after a 2 week's vacation – glowing skin, lush lashes and full of life."
