Welcome to the Poppy Shop, the official online charity and gift shop of the Royal British Legion. Our online shop is dedicated to selling our very own branded merchandise and a profit made is donated back to our charity in the form of gift aid.


Attribution Period (Cookie Length)

30 Days


Poppyshop Affiliate Programme

About the Poppy Shop

Poppy Shop is the online store for the Royal British Legion and all purchases made from the Poppy Shop help to fund the work of the Legion, providing practical support and advice to Service personnel, past and present, and their families.

Why shop with us?

All profits from the Poppy Shop go to help the work of the Royal British Legion in its role of providing lifelong support to serving and ex-serving personnel and their families.

Our support starts after one day of service and continues through life, long after service is over.

From providing expert advice and guidance, to recovery and rehabilitation, through to transitioning to civilian life – we can be by their side every step of the way. And it’s not just members of the Armed Forces but their families too.

Commission Structure

We are pleased to offer commissions earned on all purchases:             

Poppy Shop - 10% of the purchase price of the goods, excluding postage and packing and VAT

30 day validation period 

Tracked sale must be from a direct affiliate click. 

You can also expect:

A wide range of attractive creative banners        
Competitive 10% commission rate if from a direct affiliate click (excl. VAT)        
Regular newsletter updates        
30 days cookie period        
Dedicated Affiliate Manager

This programme is proudly managed by ThoughtMix. If you would like to discuss placements of promotions, please reach out to the POC below, call 0844 334 4469 or email