The Royal British Legion provides care, advice & support to serving members of the Armed Forces, veterans of all ages & their families. Our members campaign for new rights to improve the lives of all Service people - past, present and future.


Attribution Period (Cookie Length)

30 Days


The Royal British Legion Affiliate Programme


The Royal British Legion is at the heart of a national network that supports our Armed Forces community.
We're here through thick and thin – ensuring their unique contribution is never forgotten. We've been here since 1921 and we'll be here as long as they need us. We are the country’s largest Armed Forces charity, with 180,000 members, 110,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it’s needed.

We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through life, long after service is over. From providing expert advice and guidance, to recovery and rehabilitation, through to transitioning to civilian life – we can be by their side every step of the way. And it’s not just members of the Armed Forces but their families too. If there is ever a reason we can't help, our vast network will mean that we know someone who can.

Every year we lead the nation in commemorating and honouring those who have served and sacrificed. We remember those who lost their lives on active service in all conflicts; from the beginning of the First World War right up to the present day, as well as all those who have served and their families. Every year in November, we distribute our paper poppies to raise vital funds to help today's Armed Forces community. And it wouldn’t be possible without our incredible supporters. Whether you’re a volunteer, member or proud Poppy Appeal collector – or however you choose to support us – we couldn’t do it without you.

Commission Structure We offer fantastic commission rates. Here are the commissions earned on each of our products:

  • Single Cash Donations - 8%
  • Regular Direct Debit Donations - £10
  • Poppy Shop - 8% of the purchase price of the goods, excluding postage and packing
  • Our Affiliate Programme benefits include:
  • Attractive commissions
  • Regular incentives and promotions
  • A wide range of attractive banners and email creative (bespoke requests also considered)
  • 30 days cookie period
  • An open and transparent Affiliate Programme
  • Dedicated support

How to Apply

Already joined Affiliate Window?

If you are already an affiliate on the Affiliate Window platform but have not joined the Royal British Legion programme then you can do so by following the link

Not yet joined Affiliate Window?

If you have not yet joined the AWIN platform then you can do so by following this link here. When you have been accepted to the platform you can sign up to join the programme through the following link

Once joined, you can then place our links and banners on your website. The more donations you acquire, the more you earn!

Affiliate updates and contact information

To ensure you're always up-to-date, we will send you a monthly update so can make most of our Affiliate partnership.

Please note as of 18th October 2017 we no longer work with the Soft Click Publishers. The Royal British Legion also reserves the right to decline to work with any affiliate deemed inappropriate.

This programme is proudly managed by ThoughtMix. If you would like to discuss placements of promotions, please reach out to the POC below, call 0844 334 4469 or email