Etta Loves turns baby essentials into sensory sensations using the science of sight. Working with experts in infant vision we design quality, organic essentials that support babies' visual development whilst delivering many moments of calm for parents.
Work with Etta Loves
- If you are interested in infant development and ways to support babies' eyes and brains.
- If you want to show that baby products are stylist
- If you want to help parents buy the right thing, first time round
- To show parents that there are products that can help make their days that bit easier
- If you're passionate about eco-friendly brands who make the right choices
What makes us different?
- We’re a small family-run business inspired by our first daughter and her love of my monochrome jumper
- Our products are designed alongside scientists - ensuring that they are the best in the world for supporting infant development
- We help parents retain their sense of style
- Our products are made from GOTS organic cotton to natural rubber, recycled materials and FSC certified packaging.
Our award-winning range covers:
Feeding, playtime, bath time and changing.
The range comprises:
- Sensory muslins
- Sensory hanging squares
- Sensory playmats
- Sensory bath toys
- Sensory grasp balls
- Sensory strips
We're loved by customers, press and healthcare professionals alike
- Best Overall Sensory Toys, Project Baby Awards 2026 (gold)
- Best Newborn Toy (Sensory Grasp Ball), Project Baby Awards 2026 (gold)
- Best Small Brand, Project Baby Awards 2026 (gold)
- Best Eco Product Design for Babies (Etta Loves x Walala Studio), Junior Design Awards 2024 (silver)
”As an Obstetric doctor and dad, I spend my life surrounded by babies. Etta Loves products are a perfect fusion of evidence-based science and quality design. Not only will they support and stimulate your baby's vision at each stage of development, but they'll keep them entertained for hours too. Will Dooley, Obstetric Doctor, Co-Founder of Happy Parents Happy Baby and dad of three
