True Toys
Delivering the true value of play
True Toys is the online toy store that stays true to real families. We exist for the real moments, real memories and real milestones that matter, delivering true value in everything we do.
We put the biggest toy brands within reach of every family, with hundreds to choose from including LEGO, Barbie, NERF, L.O.L Surprise!, Paw Patrol, Funko, Disney Lilo & Stitch, CoComelon and many more - all at honest, genuinely competitive prices.
From newborns to bigger kids, there's something for every age and every kind of play. Browse action toys, dolls, scooters, mystery boxes, bikes, craft kits and loads more.
Previously BargainMax - same team, same value, new name.
Website
Our site is built to make finding the right toy effortless. Filter by age, price or category to land on exactly what you're after, or head straight to our full brand listing if you've got a favourite in mind — it's your one-stop shop. Everything runs smoothly on mobile and tablet, so play is only ever a few taps away, wherever you are.
Follow us
- Instagram: @truetoysuk_
- TikTok: @truetoysuk_
Why families choose us
- A dedicated customer service line, with a real team ready for any query
- Free delivery on orders over £19.99
- 9.5k Excellent reviews
- Buy Now, Pay Later with Klarna and Clearpay
Commission rates
- Standard: 3% CPA
- Cashback sites: 1% CPA
- Rates reviewed based on performance
