Mamas & Papas started as a family business so if there is one thing we understand; its families. Since 1981, we provide the most personal shopping experiences for babies, toddlers and parents - selling prams, pushchairs, kids fashion, nursery items & more

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Mamas & Papas Affiliate Programme


Welcome to the family!


Mamas & Papas started as a family business so if there is one thing we understand; it’s families.

Many of our in-house designers are parents, meaning real life experiences go into every design, creating stylish products to make parents’ day-to-day routines that bit easier. From starting out in 1981 we now have 35 stores across the UK & Ireland providing some of the most personal shopping experiences. Our online approach provides a full multichannel offering with a newly designed mobile optimised website.

We’re looking to work with like-minded partners that adhere to the same great quality that we do. By becoming part of our programme and promoting our brand through banner ads, text links, product feeds and content units you can earn a competitive commission rate.



  • Designed by parents for parents
  • The only baby brand with an on-site UK accredited Test Lab; our products are rigorously assessed for safety
  • 2 Year Manufacturing Guarantee on all products for added reassurance
  • Free standard delivery on everything  £50 and over
  • Free 1 hour Click & Collect service
  • 30 day returns policy
  • Price match promise; if you find the product for less we’ll match the price
  • An affiliate newsletter with news, tips & all the latest offers




  • Providing competitive commission rates you can earn up to 4% on all approved sales, with strong on-site conversation and high AOV
  • There is opportunity to discuss increased commission rates for key partner sites
  • Opportunity to run exclusive activity with Mamas & Papas, subject to request


  • We supply ready to use creative banners
  • We also offer a range of creative assets, along with banners in both GIF and Flash which are available through the Affiliate Window interface
  • There is the ability for us to deliver bespoke creative, subject to request


  • Multiple feed solutions to support individual publisher needs


  • 30 day cookie period


  • We have a dedicated affiliate team on hand to answer any questions or provide you with anything you may need to run the programme



  • We are focusing on driving a brand and content rich programme and are therefore not accepting requests from voucher code affiliates


  • Cashback will be declined when voucher codes are used in conjuction with cashback


  • Affiliates are required to not bid on our brand terms, or misspellings, on all search engines or such services. These terms include, but are not limited to:
    • “Mamas & Papas”
    • “Mamas and Papas”
    • “Mamas&Papas”

Please refer to our full T&C’s for more help and guidance on our PPC rules.


  • For full programme terms and conditions please visit the program terms page on our profile.


Mamas & Papas has over 35 years’ experience providing expertise to new parents and their families. Whether you're a first-time parent, you've done it all before or you're looking to treat someone special, we've got everything you need to parent your way. Every baby journey is unique and special, and we aim to provide a world of colour, style, innovation and quality that gives parents the freedom to add their own creative flair and make the most of this magical time.

  • No One Gets Parenting Better - Starting a family is life-changing. Head over to our Blog section online which is packed full of helpful guides, tips and advice to guide you through your journey.
  • We Listen to Parents – Your feedback informs every one of our creations. That's why we get parents to trial all our products before we release them, so you know if it's good enough for them - it's good enough for you.
  • Brands We Love – We curate the best of other parenting brands, so we can continue making life easier for parents and babies.
  • Free Standard Delivery - on online orders over £50.