The Shirt, the company behind No Gape® button technology, was founded by Rochelle Behrens after enduring years of wearing ill-fitting shirts while working in a corporate office. Business attire was the norm, and Rochelle realized a significant gap in the market. Fundamentally, button-down shirts were designed with a man’s physique in mind, making it nearly impossible for her to find a shirt that fit her form in the right places.
Driven by this frustration and a desire to fix the problem, Rochelle founded The Shirt with a revolutionary solution: No Gape® technology. The collection of shirts she created retains the familiar button-and-unbutton feature of any standard shirt but incorporates Rochelle’s No Gape® technology, designing in hidden buttons where women need it most.
After creating her No Gape® technology and The Shirt out of her apartment, word quickly spread as countless women faced the same clothing struggles. The Shirt instills confidence in women by providing them with well-fitted, comfortable clothing solutions. What started as a simple white shirt is now a collection of shirts and shirtdresses with a focus on the perfect fit, from work to the weekend and everywhere in between.
The Shirt offers competitive commissions with an affordable average sale amount of $200.
