THE FIRST NAME IN PROFESSIONAL HAIRCARE
Born over three decades ago in a London salon, the John Frieda brand was founded on a revolutionary idea: salon-caliber haircare products expertly tailored for specific hair concerns and transformational results. Since then, we’ve led the way with breakthrough care and transformational styling solutions. Whether you want to achieve the ultimate level of frizz-free smoothness, your brightest, most nourished blonde, or maximized volume, we are here to help you achieve your hair goals.
