Brand Introduction
- GKhair is a US based luxury haircare brand, have a presence in more than 85 countries.
- GKhair products are used and recommended by top hair professionals in the finest salons throughout the world. Our product portfolio is proudly represented by the industry's most respected hair stylists and educators.
- A comprehensive training academy has been established in the company's Fort Lauderdale, Florida headquarters to educate stylists, salon owners and other industry professionals.
Describe your brand's current personality in 3 words, explain each with 1 sentence.
- Reliable products and results.
- Original innovations in hair care.
- Efficient packaging and price point.
Q1: Describe your brand's ideal personality - how is this different from your current tone?
- Captivating, Dynamic, Extraordinary would be more catching then the current more conservative approach.
- Consumer recognition + demand outside of hairdressers.
Q2: What is your value proposition? Is it distinctive? How is it relevant to your customers?
- GKhair® is an international product developer and manufacturer of hair care products. It is a brand with a promise. A promise of outstanding satisfaction; delivering beauty and confidence. Superior innovative products backed by industry experts, a trusted education, sales and customer service team.
- GKhair® began with our vision and our values. From the start we've been the leader in “the science of hair”. The concept is very simple; develop and deliver new and creative ideas to a global marketplace.
- GKhair® invests heavily in research and development to advance the science of creating beautiful hair.
- GKhair® is the first and only company to harness the beauty benefits of
