She grew up in a place where there was small opportunity for someone with big dreams and yet, by the force of her will and talent, Marcella became one of Bulgaria’s most prominent fashion designers in her lifetime. Her granddaughter, Creative Director Siyana Huszar, came to New York City to follow her path, and the first truly socially motivated designer fashion brand began.We seek to revolutionize the ethics of fashion for the benefit of women and girls globally. OUR MISSION: DESIGN THAT MATTERS™ Four Pillars Together To Advance Women and Girls Globally. Democratized Design Designer Fashion Within Reach. Social Impact. Ethical Production. Sustainability.