The New Bar is a curated nonalcoholic bottle shop and online discovery platform built around one simple concept: It’s fun to be good to yourself. We source, taste-test, and vet the best nonalcholic wines, beers, and spirits from all over the world and make them accessible to consumers.
The New Bar simplifies the search with its in-person and online marketplace, which provides products, tools, and information to help people find what works for their lifestyle. Most importantly, everything The New Bar offers has been tasted and tested by their staff to ensure quality and drinkability—if we don’t love it, we don’t sell it.
Program details:
* 15% commission rate on sales
* 60 day cookie duration
* $97 AOV
Marketing opportunities:
* The nonalcoholic industry surpassed $11 billion in market value in 2022, up from $8 billion in 2018 and data shows nonalcoholic consumption will increase by a third by 2026
* Today, nearly 4 in 10 consumers follows a “sober curious” lifestyle in the US
* High traction with Gen-Z and Millennial audiences
* Strong performance within male and female demographic, 70% of our customers are female while 30% of our customers identify as male
* Our curated gift bundles also present a unique opportunity to market around gifting holidays and special occasions. They are updated seasonally to fit every moment.
* Top selling brands include Prima Pavé, Proxies, Ghia, Best Day Brewing, St. Agrestis, Monday, Ritual Zero Proof, Athletic Brewing Company
* Top selling categories include wine, ready-to-drink cocktails, tequila, and bourbon/whiskey, and gift bundles
Excellent opportunity to market to:
* health-conscious consumers interested in fitness, wellbeing and mental health
* food & beverage enthusiasts
* expecting mothers, nursing mothers, and new parents
* the sober-curious, sober community
Contact: affil
