For over 10 Years Direct Fireplaces have been supplying the UK market with high efficiency, highly sought after, Gas Fires, fireplaces, fire surrounds, and accessories.


Attribution Period (Cookie Length)

30 Days


Direct Fireplaces Affiliate Programme

Direct Fireplaces – Program details.

About Direct Fireplaces

For over 10 Years Direct Fireplaces have been supplying the UK market with high efficiency, highly sought after, Gas & electric fires, fireplaces, fire surrounds, and accessories.

We are a very reputable Online retailer, (4.5 out of 5 customers would recommend to a friend) We specialise in delivering the highest quality stoves and stove accessories and believe we provide the best quality, price and service available on the web.

Why promote Direct Fireplaces?

  • Best price promise. We’ll never undercut
  • Free Premium UK delivery (We also offer a 2 man delivery service)
  • Simple, safe, effective and trusted by thousands
  • Average order value of £500
  • Weekly update on new offers, best sellers, top voucher codes (available daily on request)
  • Recognised brand with online and offline exposure through advertising.

Commission Structure

  • 2% standard commission
  • Opportunities for increased commission incentives
  • 30 day cookie

Promoting Direct Fireplaces

Creative: Standard, offer and flash banners available. Offer banners are updated regularly to reflect the most recent site promotions.

Deeplinking: Deeplinking specific products/offers is possible. Deeplinks can be created in the Link Builder section of the Management Area.

Communications: Weekly and daily (available on request) newsletter highlighting the top products/offers/codes available to affiliates.

Mobile: The Direct Fireplaces Site is mobile optimised and affiliate sales will track through mobile. Please look at the Banners and Links section for Mobile Creative

Comprehensive product feed available

Subcategory Information can be found in the "warranty" column of the datafeed  

Data Feeds

Affiliates can now benefit from an additional tool to help you promote the brand. A full and comprehensive product feed is now available from the 'Links and Tools section:

Affiliate Window Create-a-Feed

PPC & Voucher Code Policy

Please see our Terms & Documents Tab for full details on our PPC Policy and Voucher Code Policy.

Additional Information and Documents

Our documents tab has information packs on ranges to support your promotion of If you require any additional information, please contact us. This also contains details of our daily deals and weekly promotions!

Direct Fireplaces Affiliate Twitter Account regularly tweets exclusive affiliate content incentives via the affiliate Twitter account. Request to follow us and keep up to date! @directstoves


This program is managed by Velstar. For any queries please contact our affiliate team -