W Concept is an online marketplace of emerging independent designers, curated from all over the world. Since its launch in Seoul, Korea, in 2011, W Concept has expanded globally throughout the years. With a selection of over 1,000 labels today, W Concept is the largest retailer for direct access to these unique and unattainable labels. Each seasonal collection includes exclusive collaborations with talented designer brands, through our house brand, FRONTROW. Our mission is to guide new emerging brands into the industry, as we constantly search for new up-and-coming designers, and bring these unique labels right to your doorstep.