Here at El Guapo, we manufacture everything but the booze — award-winning bitters, syrups, mixers, and our new canned Bitters & Soda. Based in the cocktail capital of the world, our products are crafted with the highest quality ingredients, no artificial flavors or colors, and are always alcohol-free. From home bartenders to luxury hospitality programs, our products deliver flavor, versatility, and authenticity that set us apart in the industry.
Why Join Our Affiliate Program?
Our affiliate program is designed for partners who share our passion for exceptional drinks, sustainability, and storytelling. Affiliates benefit from generous commissions, exclusive access to new product launches, and the chance to align with a nationally recognized, woman-owned brand that’s redefining cocktail culture.
Accolades & Recognition
We’re proud to be one of the most awarded brands in the non-alcoholic cocktail space, with both El Guapo and our CEO, Christa Cotton, earning widespread recognition:
El Guapo Brand Awards
7x Good Food Award Winner — the all-time winning-est brand in Louisiana history and the entire elixirs category
2022, 2023, 2024 – Auburn University Top Tiger Award
2024 – IC100: 15th Fastest Growing Inner City Business in the US
2024 – Inc. Regionals: #166 Fastest Growing Business in the Southeast
2020/2021 – Garden & Gun Made In The South Awards Honoree (Drinks)
2020 – Southern Living’s #1 Gift For Men, Christmas Gift Guide
2019 – Goldman Sachs 10,000 Small Businesses Graduate
2019 – WBENC Women Owned Certification
2017 – Southern Living Food Awards
2017 – Coastal Living Food Awards
Christa Cotton, CEO
2025 – Wine Enthusiast Future 40 Tastemakers
2025 – Tory Burch Foundation Founder’s Award
2022, 2023, 2024, 2025 – Biz New Orleans New Orleans 500
2023 – Biz New Orleans Top Female Achievers
2022 – Auburn Alumni Association 20 Under 40
2021/2022 – James Beard Foundation Women’s Entrepreneurial Leadership Fellow
2020 – Tory Burch Foundation Fellow
Plus recognition by NOLA Adore, Ladies Who Launch, and Les Dames d’Escoffier
Brand Strengths
Woman-Owned & WBENC Certified
Sustainability Driven: Recycled craft labels, glass & aluminum packaging, wax-dipped bottles, and leadership in local recycling initiatives
Inclusive Product Line: Alcohol-free but crafted for spirited and spirit-free drinks alike
Proven Market Demand: Distributed to thousands of accounts across the US and internationally, featured on The Today Show, and in retailers like Crate & Barrel, Neiman Marcus, Total Wine, Whole Foods, and more
Affiliate Benefits
Competitive commissions on every sale generated
Early access to new product launches and seasonal collections
Creative assets, photography, and storytelling support to boost conversions
Association with one of the most decorated brands in craft beverages
???? With our reputation for flavor, innovation, and quality, affiliates can feel confident promoting a brand that customers love and trust. To maximize your affiliate earnings, follow and engage with @elguapobitters on social media — it’s the most authentic way to connect with the brand, stay ahead of product launches, and boost affiliate campaign sales.
