West of Electric Avenue, East of the Pacific, inspired by the sands and streets of Southern California's most free-spirited and artfully eclectic neighborhood, Venice our brand was born. Our collections are driven season after season by an unapologetic desire to make every day an adventure infused with the individuality of off-beat urban nostalgia and the thrill-seeking freedom of surf culture.
"Electric & Rose is a lifestyle brand inspired by the life we live and love." - Erin Chiamulon, Founder & Creative Director
BEHIND THE DESIGN
Influenced by local creatives in Venice, the mecca for Southern California's artist community, our collections are rooted in the amalgamation of our neighborhood's diverse characteristics and its vibrant, rebellious, and sophisticated free spirit.
