UK's leading wholesaler and manufacturer in home textiles providing a range of products from luxury towels, beddings, duvets, pillows, table cloths and much more with free UK mainland delivery and 365 days returns policy on all orders.


Attribution Period (Cookie Length)

30 Days

The Towel Shop Affiliate Programme

Hello And Welcome To The Towel Shop Affiliate Programme!

About The Towel Shop

The Towel Shop has come a long way since its founding days as a market stall in Bolton to establishing itself as one of Britain's leading wholesaler and manufacturer in home textiles, offering a comprehensive range of luxury towels, beddings, duvets, pillows, table cloths and much more. 

The company has built up an enviable reputation by supplying outstanding, high quality products using only the finest materials and offering unrivalled customer service. It's the reason why The Towel Shop is a popular destination for business and retail customers.

The Towel Shop sells its products at wholesale prices providing free UK Mainland delivery and offers a 365 days returns policy on all orders. Customer orders are dispatched within 24 hours of placing their order (provided that all items are in stock) resulting in quick delivery. Most customers will receive an sms/email message advising them of a 1 hour delivery window to minimise the chances of missing their order! 


Benefits of Becoming Our Affiliate Partner:

  • 91.12% Awin Index score, nearly 30% above the industry average
  • 4% base rate commission on all sales
  • Regular cash bonus available
  • Opportunity to earn a higher commission immediately when you join on
  • Top performers can get up to 15% commission + cash bonus
  • Mobile sales fully tracked
  • 30 day cookie period
  • Average Order Value (AOV) for retail customer is £110 and £500 for business customers
  • Dedicated Affiliate Manager to assist you
  • Affiliate tailored offers to drive up sales and thus, your commission earnings
  • Full product feed, prepared deeplinks & banners available to start promoting immediately


What We Offer Our Customers:

  • Lowest wholesale prices
  • Free UK Mainland delivery (no minimum spend required)
  • 365 days returns policy (on all orders)
  • Exceptionally high quality products
  • Unrivalled customer service
  • Ability to track order status
  • Receive a 1 hour delivery window notification via sms/email


Affiliate Friendly Programme To Maximise Your Earnings!

We will do everything possible to award commission to our affiliates for their hard work. For that reason, we do not de-dupe on anything such as direct, brand PPC or organic/natural search. We only de-dupe on generic PPC. This will ensure that our affiliates are awarded commission for the influence they have on customers placing an order at The Towel Shop.


Performance Incentives & Cash Bonus:

We give an opportunity to every affiliate to start earning more than the default 4% commission immediately when joining on to our affiliate programme simply by linking to us! Thereafter, our programme will allow you to increase your commission percentage provided you reach certain targets. Targets will be set based on individual affiliate performance and will be adjusted from time to time. You will need to speak to our affiliate manager, regarding performance incentives and cash bonuses via email at: 

Who We Work With:

We work with some of the UK's leading cashback & coupon sites as well as other affiliates. Here's what our partners have to say about us:

360Vouchercodes: "It's been a pleasure working with The Towel Shop since their launch on Affiliate Window, their affiliate support is fantastic! They always go above and beyond to help us boost sales and with regular voucher codes on offer it's a brand we love promoting! The average order value coupled with high conversion rates makes it a great choice for any affiliate! I would personally recommend the programme to anyone in the affiliate marketing industry!"

Mike Meade, Director - 360vouchercodes

Need More Information? Want To Put In A Suggestion?

If you require any further information regarding The Towel Shop's affiliate programme or would like to discuss higher commission rates, exclusive voucher codes and cash bonuses, please feel free to contact me via email at: Any suggestions you may have regarding our affiliate programme will be greatly appreciated. 

You can visit our dedicated affiliate mini site by clicking here for more information regarding our programme.


The Towel Shop is now managed by Searlco Ltd

We look forward to working with you.  The Towel Shop is managed by Searlco and for any promotional opportunities, please contact Heloise Griffin - email: