The Craft Company is the UK’s leading online cake and cupcake supplies company. Selling ingredients, boards, boxes, bakeware, sprinkles, glitters, decorations, ribbon, moulds, jam making and chocolate making. Sign up today!


Attribution Period (Cookie Length)

30 Days


Craft Company Affiliate Programme

We are one of the UK's leading online retailers of sugarcraft and cake decorating supplies, servicing customers across the world with 20 years of experience behind us. Whether you are an enthusiastic home-baker or an expert cake maker, The Craft Company is here to help you create cakes to celebrate any occasion and every party theme.  From birthdays, weddings, baby showers and christenings to special seasonal sweet treats for Easter, Valentine's Day, Christmas or Halloween, we have your cake covered!


For everyday baking, or that special occasion, look no further for leading cake decorating brands including Renshaw, Baked With Love, FMM, Sugarflair, Colour Splash, Katy Sue, Saracino, Massa Ticino, Satinara and many more.  We stock a huge range of supplies for your cakes, cupcakes, biscuits and cookies including cupcake cases, birthday candles, cake mix, cake boards and boxes, as well as ready made edible cake decorations, food colouring and sugar paste - all in one place, and always at great prices.  Plus, join our loyalty scheme and you'll save even more! Finally, don't forget, there's lots to explore in our cake inspiration section and when you follow us on Facebook and Instagram...  It's great to have you here, welcome!


The Craft Company affiliate programme offers you:

• 30 day cookie length

• No hassle return and refund policy - full compliance with Distance Selling Regulations

• Next day delivery available (order by 2pm)

•  Regular promotions to increase conversion rates

• Commission paid monthly

• The latest trend and seasonal products to promote

• A database of over 5,000 products for your customers to choose from

• Full suite of banners

• Great conversion rates


Affiliate program Stats and Commission Rates:

• Standard 3% Commission with increases in exchange for exposure

• Above industry average conversion rates

• Approval Percentage: 100%

• Regular commission incentives and promotions