The arena brand is the legacy of Horst Dassler, son of Adolf “Adi” Dassler, founder of the world-famous Adidas brand. Horst Dassler founded this successful company inspired by the performances of Mark Spitz, who won seven medals at the 1972 Olympic Games. From that moment, his vision took shape: to design innovative swimwear for water sports and to enhance performance in competition. Over the decades, arena has expanded its product range, adding several categories including swimwear and leisure apparel. Today, the brand offers a wide selection of swimsuits, training swimwear, shorts, and bikinis. With a large variety of colors, sizes, and styles available, arena’s practical swimwear and accessories with cutting-edge design meet every need.
arena skillfully combines design and functional elements. The thoughtful combination of colors, cuts, and materials continues to inspire generations of swimmers. To support customers in their choice, here is some useful information about arena’s most popular product categories, such as pool swimwear.
Pool swimwear is available in different styles: one-piece or two-piece swimsuits for women, briefs, shorts, or jammers for men. Swimwear made from MaxLife fabric is ideal for frequent swimming: it is highly chlorine-resistant, quick-drying, and offers integrated UV protection.
Tradition and innovation. These are our defining characteristics.
Benefits for customers
Cutting-edge design and premium-quality materials
Unique product range for women, men, and children
Free shipping on orders over €70
Free returns within 30 days
Flexible and secure payment methods
Benefits for partners
High customer satisfaction
Low return rate
Regular promotions and offers
Personalized commission program: Custom rates (from 8% to 12%), based on strategic partner evaluation
Daily updated product data
Do you have ideas for positioning or questions about the brand?
Do not hesitate to contact us:
a.gazzella@arenasport.com
Aziz Gazzella – Online Marketing Specialist
