British Gas is the UK's leading energy supplier, and serves around 12 million homes in Britain – nearly half of the country's homes – as well as providing energy to one million UK businesses.


Attribution Period (Cookie Length)

30 Days


British Gas - Boilers CPL Affiliate Programme

British Gas New Boiler Installations Affiliate programme

As the UK's largest installer of central heating, we know a thing or two about keeping your home warm and your water hot. What's more, because we're energy efficiency experts, we can help you cut your energy bills and do your bit for the environment too.

Why British Gas?

  • Award winning service - British Gas was named the winner of the ‘Best Online Services’ category in the 2011 uSwitch Energy awards.
  • Manage your account on with their IPhone and Android app
  • Flex your energy payments or take a payment holiday
  • Book, track and change your engineer visit online or via their smartphone App
  • Home Energy Top Up is a free service for all Pay As You Go Energy™ customers
  • With British Gas, you can collect Nectar points just for being a customer.
  • British Gas has been principal partner of British Swimming since 2009

How can I earn?  

For each individual customer who completes an online application for New Boiler Installations Commissions we will pay up £40.

What we can provide?

British Gas is committed helping you make your site a success and will provide you with text links, banners, regular updates, incentives, videos and interactive creative. If there is anything that you think would help you drive more sales that we haven't included, please get in touch.

Terms and Conditions

Program and Search Engine Guidelines

The British Gas brand has a wealth of history and recognition behind it. As such we need to avoid any impact that could negatively affect the years of work that has helped to establish the brand. All Affiliates in our programme need to follow the guidelines and comply with them at all times in order to remain on the programme.

Brand Terms

  • Affiliates should not bid on any keywords featuring the British Gas brand name (e.g  British Gas boilers etc) including misspellings
  • Affiliates should not bid on any keywords featuring competitor brand names (e.g Powergen energy prices etc).

Program Rules

  • Please note the British Gas brand must not be promoted on websites external to the UK, and so can we only accept UK websites on the programme.
  • Commission is awarded for online transactions only, unless otherwise agreed by Affiliate Window.
  • Sales generated from duplicate IP addresses will be declined.
  • Commission is awarded for online transactions only, unless otherwise agreed by Affiliate Window
  • Please get in touch with the Affiliate Window Account Manager with comments, ideas, questions and any feedback regarding the programme.

Brand Guidelines & Auditing Compliance

  • British Gas is regulated by the Financial Conduct Authority and is legally required to stipulate clear messaging regarding its products and services. You will be provided with approved copy to promote the brand and any specific products and all affiliates will be audited on both a monthly basis as well as following new product releases to ensure adherence to the approved copy within 48 hours of being issued
  • Any affiliate that is not compliant with up-to-date generic and/or product-specific messaging requirements within 48 hours of receiving the brief will be suspended from the programme

Further information

If you’d like to find out more about the products and services that British Gas has to offer, please visit or get in touch with the AWIN Account Manager