British Gas is the UK's leading energy supplier, and serves around 12 million homes in Britain – nearly half of the country's homes – as well as providing energy to one million UK businesses.

Primary Region

United Kingdom


British Gas Energy Affiliate Programme

British Gas Affiliate programme

Gas and Electricity

British Gas is the UK's leading energy supplier, and serves around 12 million homes in Britain – nearly half of the country's homes – as well as providing energy to one million UK businesses.

British Gas is committed to making energy easier to understand. We have simplified our tariffs to just two types, Variable and Fixed. Our Variable tariffs change price in line with the cost of energy, meaning your gas and electricity price could go up or down. Our Fixed gas and electricity tariffs will remain at the same rates for a fixed term, giving you peace of mind.

Why British Gas?

  • Award winning service - British Gas was named the winner of the ‘Best Online Services’ category in the 2011 uSwitch Energy awards.
  • Manage your account on with their IPhone and Android app
  • Flex your energy payments or take a payment holiday
  • Book, track and change your engineer visit online or via their smartphone App
  • Home Energy Top Up is a free service for all Pay As You Go Energy™ customers
  • With British Gas, you can collect Nectar points just for being a customer.
  • British Gas has been principal partner of British Swimming since 2009

How can I earn? 

For each individual new customer who completes an online energy application for one of the below listed energy tariffs (domestic only) we will pay up to £40.

Single Fuel (Gas or Electricity) = £0

Dual Fuel (Gas and Electricity) = £40

Please note commission is only awarded to new customers only.

Affiliates are not awarded commission for sales cross tracked from other British Gas programmes.

What we can provide?

British Gas is committed helping you make your site a success and will provide you with text links, banners, regular updates, incentives, videos and interactive creative. If there is anything that you think would help you drive more sales that we haven't included, please get in touch.

Terms and Conditions

Program and Search Engine Guidelines

The British Gas brand has a wealth of history and recognition behind it. As such we need to avoid any impact that could negatively affect the years of work that has helped to establish the brand. All Affiliates in our programme need to follow the guidelines and comply with them at all times in order to remain on the programme.

Brand Terms

  • Affiliates should not bid on any keywords featuring the British Gas brand name (e.g  British Gas boilers etc) including misspellings
  • Affiliates should not bid on any keywords featuring competitor brand names (e.g Powergen energy prices etc).

Program Rules

  • Please note the British Gas brand must not be promoted on websites external to the UK, and so can we only accept UK websites on the programme.
  • Affiliates on the British Gas must only use graphical elements provided by Affiliate Window
  • Please get in touch with the Affiliate Window Account Manager with comments, ideas, questions and any feedback regarding the programme.
  • British Gas Energy does not currently work with Cashback affiliates.

Brand Guidelines & Auditing Compliance

  • British Gas is regulated by the Financial Conduct Authority and is legally required to stipulate clear messaging regarding its products and services. You will be provided with approved copy to promote the brand and any specific products and all affiliates will be audited on both a monthly basis as well as following new product releases to ensure adherence to the approved copy within 48 hours of being issued
  • Any affiliate that is not compliant with up-to-date generic and/or product-specific messaging requirements within 48 hours of receiving the ‘brief’ will be suspended from the programme  

Further information

If you’d like to find out more about the products and services that British Gas has to offer, please visit or get in touch with the AWIN Account Manager at