New Era are an international lifestyle brand with an authentic sports heritage. We are embraced by the individuals, athletes and artists with the courage to walk their own path.


Attribution Period (Cookie Length)

30 Days


New Era Cap Affiliate Programme

Who are New Era?

Since 1920, New Era has been the world's premier headwear brand. Our products transcend time, culture, sport and fashion, and allow you to express your personality and style. Our focus, is, has been and always will be on creations that are inspired, designed and handcrafted to fit your life.


Why should you join the New Era Affiliate Program?

Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, we have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV. New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are seen wearing today. So join a top retailer and start earning big commissions today!

Program Benefits

  • 7% commission on all headwear and clothing items (excl. sale and voucher code sales).
  • Daily updated product feed.
  • We have a big and very loyal fan base, pushing our average conversion rate to 9%
  • High profile brand and the official and exclusive manufacturer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates.
  • Regular promotions and offers exclusive to our affiliates only.
  • 30 day cookie period
  • A  variety of ways to promote New Era including creative in a range of different sizes. If you need bespoke graphics to fit your brand, contact us at: 


Commission Groups:

  • 7% commission on all full priced headwear and apparel 
  • 3% commission on sale and accessories
  • 3% commission on voucher code sales


Sign up now to become an affiliate!

We’d love to have you on board our team!

The New Era affiliate programme is managed by Reload Digital. If you have any further questions or would like to talk to us in regards to bespoke opportunities and deals, email Paige at We're always happy to hear from you!