About EFE Glasses
Origins and Heritage
The story of EFE began in the 1960s in the Netherlands, rooted in the design tradition of the VanBasten family. Three siblings—Edeline, Fedora, and Edmund—combined their passion for art and design to create a brand that reflected individuality and elegance. Taking the initials of their names, they founded EFE, with the vision of designing eyewear that allows everyone to express their unique self.
Design Philosophy
EFE’s designs blend the classic aesthetics of Western Europe with the minimalist style of Scandinavia, embodying the refined essence of Dutch design. Each pair of glasses goes beyond being an accessory—it tells a personal story, reflecting luxury, simplicity, or modern innovation.
Growth and Global Reach
In the 1960s, EFE opened its first eyewear store in Amsterdam and quickly won recognition for its distinctive design style. Today, EFE brings Dutch design to the world through its official website efeglasses.com and social media platforms, offering timeless fashion and high-quality experiences to customers worldwide.
Brand Culture
Guided by the slogan “To See the Better Me,” EFE believes eyewear is more than vision correction—it is a connection between people, style, and life. Through design, interaction, and sharing, the brand encourages individuals to embrace beauty and express their identity.
Mission and Vision
EFE is committed to delivering high-value eyewear through meticulous craftsmanship and thoughtful design. Beyond clearer vision, every pair of EFE glasses helps wearers discover a better version of themselves.
