BYBBA is changing the way we carry by designing and manufacturing elevated, sustainable, foldaway-carrying solutions that align with a modern lifestyle. Each of our products is designed to be additive, not excessive with every detail carefully considered. As consumers shift away from single-use products and disposable bags, the brand’s mission is to encourage a lifestyle that integrates re-use. We believe you don't have to sacrifice quality and style to play a part in impacting the future health of the planet. With every BYBBA bag sold, we're funding the removal of a pound of plastic from oceans, rivers and coastlines in partnership with 4Ocean.
BYBBA stands for Bring Your Bag Back Around
(Bee-Ba// rhymes with Diva and Reba).
Join our Conscious Carrying crew!
October 2025 Update: Meet the eco-chic evolution of an icon. BYBBA transforms Bloomingdale’s legendary BIG BROWN BAG into a reusable re-interpretation—refined, foldable, and elevated. Retaining Massimo Vignelli’s iconic graphic design, the BALOS Tote proves that sustainable style can be functional, fabulous and fashion-forward.
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