Founder
Laura McGuire |
After trying on a dozen styles and brands, I had given up on finding a comfortable pair of tights. While I was at work one day, I couldn’t take the squeezing and pinching anymore. I took a pair of scissors to my tights that day, and every pair after that. While that stopped the squeezing, now I had to deal with rolling and sagging. I knew there had to be a better, more comfortable option. That’s when I had the “light-bulb” moment. With a background in product development and marketing, I knew I could make this happen. I could bring women the tights that they want.
I knew what I wanted in a pair of tights, but I started with asking women what the perfect pair of tights would be like. There was a lot of agreement – No more control top. No more squeezing. No more rolling and sagging. Oh, and make them real sizes Make them stay put. Make them so I’m comfortable all day.
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