Summary

We offer a market-leading breakdown service with a high-capacity network of breakdown patrols, roadside repairs or towing to the nearest garage in over 44 European countries, combined with regular competitive offers on our already great-value packages.

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

Links

The AA European Breakdown Affiliate Programme

Welcome to the AA UK affiliate programme

The AA has been providing breakdown assistance in Europe for over a century, so you can rest assured that you are in experienced hands. Our European agents dealt with over 4000 incidents last year alone and we saved our customers £2.3m, that’s excluding legal benefits.  We will allocate a dedicated, experienced case manager wherever possible. They will manage your incident from start to finish to ensure that you can get back to enjoying your holiday as soon as possible. So why not share in the success of one of the UK’s most recognised and trusted breakdown providers.

AA Full Cover offers both accommodation and onward travel benefits at the same time.

What our customers get…  

  • 24-hour English-speaking assistance wherever you break down in Europe.
  • Vehicle recovery to the UK if it can't be repaired abroad, up to the current market value of the vehicle
  • Emergency European roadside assistance and repair - We have access to over 40,000 garage agents through the ARC network, across 44 countries. ARC the largest provider of Pan-European roadside assistance ensuring a first class service to all our customers.
  • Alternative transport (inc. public transport) costs to allow you to continue your journey or get home
  • Up to £2,000 cover per trip excluding unaccompanied vehicle recovery and legal expenses
  • Emergency accommodation if you have to wait for repair work to be completed
  • Location of right-hand drive parts (cost of parts excluded)
  • Legal protection – up to £55,000 representation on vehicle accident claims or motoring offences (excludes fines)
  • Our Lyon call centre have access to mapping software which helps identify your exact location in Europe and deploy assistance more quickly
  • Prioritised assistance if any member of the party is in a vulnerable situation
  • All our agents speak fluent French to the garages on your behalf, ensuring that you will only pay for the repairs you need
  • There are no excesses on AA European Breakdown Cover policies

As an AA member you will also benefit from membership discounts with many companies abroad such as;

  • Best Western
  • Starwood Hotels & Resorts
  • Hertz
  • Hard Rock Café
  • Marché
  • A&O Hotels
  • Hostels & Booking.com

What do you receive in promoting The AA?

Here at The AA we value our relationship with the Publishers we work with, and offer the following commission rates*:

  • Single policies = 12%
  • Annual policies = 14%

Commission applies to new customers only

* Cashback sites should contact The AA Account team directly for commission rates as this may vary.
We are often open to negotiating special business arrangements with certain affiliates

Important Compliance Requirement!

Signing up to promote the AA’s brand within the affiliate channel you are agreeing to keep all AA related point of sale information on your site up to date. You must ensure that any listed prices/discounts/content is updated within 7 days from the date the changes have been communicated to you. Failure to update this information will lead to you being suspended from the programme. ***Please note*** The AA operates a strict two strikes and you are out policy. Regular audits are undertaken by both Affiliate Window and the AA to ensure compliance.

Important PPC Requirement!

Signing up to promote the AA’s brand within the affiliate channel you are agreeing their PPC terms and conditions. Please ensure you refer to the two documents within the profile documents tab and 1). Negatively match the listed AA key words attached in The AA European Breakdown Negative PPC Keywords file– 2). Familiarise yourself with the AA’s PPC Keywords that you should NOT be bidding on EBC PPC Keywords. Failure to adhere to the AA’s PPC T&Cs will lead to you being suspended from the programme. ***Please note*** The AA operates a strict two strikes and you are out policy. Regular audits are undertaken by both Affiliate Window and the AA to ensure compliance.

If you have any questions about this programme or want to discuss joining any of the following programmes:

  • The AA UK Breakdown Cover
  • The AA Home Insurance
  • The AA Car Insurance
  • The AA Travel Insurance

Please contact:

Diren Clark
uk-theaa@awin.com