Part of Whitbread PLC, Premier Inn is the UK and Ireland's biggest and fastest growing hotel company. With over 800 budget hotels offering quality accommodation at affordable hotel prices.


Attribution Period (Cookie Length)

14 Days


Premier Inn Affiliate Programme

About Premier Inn

Part of Whitbread PLC, Premier Inn is the UK's largest and fastest-growing hotel chain, with over 800 hotels across the UK, Ireland and Germany. Premier Inn provides class-leading budget hotels, which offer outstanding levels of comfort and service at a reasonable price with "A Great Night's Sleep Guaranteed".


Why promote Premier Inn

Premier Inn offers its guests:

  • More choice – a class-leading network of over 800 hotels means that there's always one near to where the guest wants to stay 
  • Nice roomy bedrooms, comfy surroundings and friendly service – everything a guest needs, from only £29.50 per room (not per guest) per night
  • Licensed bars and restaurants in or adjoining every hotel (not licensed at Motorway service areas), serving good food and drink at a reasonable price 
  • An eat-as-much-as-you-like hot or continental breakfast served in every hotel 
  • Under-16s stay and eat breakfast free
  • Up to two children and two adults can sleep in our spacious family rooms at no extra cost. All hotels provide good quality cots for babies and toddlers too
  • Up to two under-16s can eat breakfast for free when one adult purchases a full Premier Breakfast
  • Premier Inn has been voted Best Budget Hotel Chain in the Business Traveller Awards 2018, and 588 hotels received a Certificate of Excellence from TripAdvisor in 2018.
  • Premier Inn’s new Hub Hotels are designed to offer a smart, stylish, great value stay in the best city centre locations.


The Premier Inn website enjoys high levels of loyalty and extremely high, double-figure conversion rates.


How can I be approved onto the Premier Inn affiliate programme?

In order to be approved onto the programme, you'd sign up to the programme in the usual way.  You will need to include the URL of the site you intend to use to promote Premier Inn.  Additionally, you'll need to provide a short summary of how you plan to promote Premier Inn and its campaigns.  Once you have provided this information, the team will be in touch to confirm your acceptance onto the programme.

PPC policy

Bidding on Premier Inn brand terms is strictly prohibited and if you're found to be violating this term you risk commissions being declined. Please also ensure that if you're a publisher on the Premier Inn programme, that you negatively match against the brands terms.