Founded in 2014 by fitness instructor Kelly Brabants, Booty by Brabants is a Boston-based company known for empowering women through its inclusive, ethically made-in-Brazil athleisure that follows a one-size approach and entirely removes numbers from the shopping experience. The brand’s durable collection of signature workout-approved pieces, including leggings, shorts, tops, and jackets, is designed to flatter a wide variety of body types while promoting comfort and confidence from the inside out.
Booty by Brabants sells textured + non-textured materials but is known for signature textured styles including Croco Skin™, Original, and Chrome. Beyond trends that come and go, this brand stands by their high-quality, textured fabrics because of their ability to uniquely conceal imperfections, mold to curves, and fit through every stage of life from the normal weight fluctuations that every woman experiences, to pregnancy, postpartum, and beyond. All pieces are created to last hundreds of wears without fading or pilling, retaining elasticity unlike many other leggings on the market today. All workout-approved sets are squat-proof and stay in place while in motion.
With its affiliate program, Booty by Brabants and its team are hoping to gain national exposure that results in new customers around the world feeling comfortable and confident in their pieces, a feeling that the Booty by Brabants has united a community of women around and inspired the tagline "so much more than a pair of leggings."
