Furi Sport was founded with a mission to reimagine tennis for a new generation. Furi Sport is the future of tennis tapping into the next generation of the sport's fans and the cultural excitement around the game. The brand launched with two game-changing tennis racquets – the ARMO PRO and the ARMA LITE. “The development of the racquets first was important for us to establish our credibility in the tennis space,” says Erick Mathelier, the brand’s co-founder, and a former D-1 tennis player.
In recent years, a new generation of more racially diverse players like Naomi Osaka, Nick Kyrgios, Francis Tiafoe, Coco Gauff, and Felix Auger Aliassime who grew up with social media and a genuine affinity for fashion and streetwear has attracted a new audience of fans to the once predominantly white country club sport. Over the last two years interest in tennis has exploded with more than 21 million people playing the sport in the US – a 20% increase and 3 million new players with new racquet sales up by 40% percent.
