Coverwise - Low cost Travel Insurance offering great cover, efficient online purchase, 24/7 medical assistance, over 100 hazardous activities covered as standard, volume revenue paying affiliates 20% commission net of IPT, average premium £20 to £40.


Attribution Period (Cookie Length)

30 Days

Links Affiliate Programme

About Us and our Products

Coverwise – Low cost Travel Insurance offering great cover, easy and efficient online purchase, payment and policy issue, UK customer service centres, 24/7 medical assistance.   

At Coverwise we appreciate customers have either chosen to or are considering placing their business with us. We feel that travel insurance is essential to ensure peace of mind whilst travelling or for financial security when pre-booking a trip.

No one expects the worst to happen but when it does we will be there when customers need us.

We are supporters of traditional values, where promises are kept, where acting in good faith is important, where trust is built and main­tained

Our travel insurance policies are underwritten by AXA UK Insurance plc, with worldwide medical and emergency services provided by AXA Assistance, an AXA group company who have offices located around the world to ensure customers get the help they need, wherever they may be.

  • Single and annual multi trip policies tailored to travellers needs with wide cover and competitive prices
  • Independent travel for all named policy holders on annual multi trip policies
  • Global 24/7 emergency medical assistance
  • An unlimited number of winter sports trips lasting up to 17 days per trip on all winter sports annual multi trip policies.
  • Cover for over 100 sports and activities provided as standard, to ensure you get the most out of your trip

Easy to buy, easy to sell

Our on line systems have been designed to make our products quick and easy to buy – with just a few clicks to get to a sale and purchase.

Target Market

We offer a very wide range of travel insurance products with our key target market being the  under 65’s, singles, couples, families, backpackers and groups.

Whether just going for a relaxing time in the sun or something more adventurous our products have been designed to cater for the different needs of the traveller. In particular our ski travel insurance offers some of the markets widest cover including off piste skiing and heli skiing.



Our online systems are designed to maximise conversion levels for our affiliate partners and create a regular high volume and light touch revenue channel.

Commission levels are set at 20% of the gross premium excluding IPT (Insurance Premium Tax) 

Policy cancellation rates less than 1%.

Average premium £20-£40

Target conversion level 15% 


Program Restrictions

PPC restrictions: we ask affiliates to please refrain from bidding on terms including the words coverwise, and cover wise or confusingly similar misspellings.

Not to be advertised outside of the UK as it is a Travel Insurance product which can only be bought by UK residents

Affiliates should not use our company name directly within a TLD (top level domain) as this could be seen as passing off to potential customers

Product feed restrictions: please ask our permission in writing before our product feed is submitted to a third party/comparison site.