We offer affiliates a 7% commission rate for new customers. Our extensive range includes 130 varieties of tea, 16 hot chocolate flavours, coffee ground to our customers specifications and beautiful fine bone china. Perfect for every tea party!


Attribution Period (Cookie Length)

30 Days


Whittard of Chelsea Affiliate Programme

Whittard of Chelsea

When Walter Whittard launched his first London shop in 1886, his philosophy was simple: buy the best. It's a philosophy that's stayed close to Whittard's heart since then, driving their belief in quality, heritage and innovation. Today their world-class range of tea, coffee and cocoa satisfies every curiosity and taste – from classic English Breakfast tea to creative hot chocolate flavours and unique tea and coffee blends. Add to that a selection of extraordinary gifts, and you’ve got quite the collection.

With 50 stores in the UK, a thriving e-commerce business and a presence in over 40 countries, they’ve come a long way since that first shop on Fleet Street. Whittard’s hunger for new opportunities has led them as far afield as Russia, South Africa and even Chile.

What Makes Whittard Different? 

  • Over 100 varieties of specially blended tea & herbal infusions
  • Over 15 classic and cutting-edge hot chocolate flavours, from signature Luxury to Crème Brûlée and Peanut Butter
  • A wide range of fine china, state-of-the-art equipment and glassware
  • One of the few places that will freshly grind coffee beans to customers’ tastes
  • A premium gifting hub with options for every occasion – or no occasion at all – including hampers, beautifully packaged gift boxes and bundles
  • A quintessential British heritage, with everything required to host that perfect tea party! 

 Become Part of the Success Story 

At Whittard of Chelsea we are always looking for new affiliates to join our programme and offers a fabulous affiliate programme including:

  • A fantastic commission structure
  • Industry leading competitive promotions updated on a regular basis
  • An average order value of £36
  • A site conversion rate of 3.5% (visitor to sale)
  • Added value voucher codes
  • Creative banners & links to place across affiliate sites with custom banners available on request
  • Exclusive affiliate opportunities & special incentives or competitions based on publisher performance
  • 30-day cookie period
  • Regular communication & a designated point of contact
  • Fully optimised data feed

Commission Rates

New customer – 7%

Existing customer – 5%

Discount code – 5%

Discount code (cashback) - 2%


  • Over 100 varieties of tea
  • Fresh coffee sourced from around the world
  • Over 15 creative hot chocolate flavours
  • State-of-the-art tea and coffee equipment, including cafetières and cold brew bottles
  • A wide range of fine bone and hand-painted china, including teacups, teapots, mugs and jugs
  • Tempting confectionary treats, including luxury chocolate, biscuits and chocolate-coated espresso beans
  • A wide range of tea, coffee and hot chocolate gift bundles
  • A selection of gift boxes, including Whittard-branded boxes and wicker hampers

Please note that sales made using a Whittard e-voucher as partial or full payment will be declined. 

Only one promotion can be used per order, affiliate codes can not be used in conjunction with any other offer.

Codes are for use online only and are not redeemable for electrical goods, advent calendars or sale items unless otherwise stated.

Whittard invites you to join their adventure; contact the Affiliate Team at for further information or assistance.


We offer affiliates a 7% commission rate for new customers. Our extensive range of giftable products includes over 100 varieties of tea, 15+ hot chocolate flavours, coffee ground to our customers’ specifications and beautiful fine bone china.