At Start-Rite, designing children’s shoes is what we do. In fact we’ve been doing it from our home in Norwich for over 230 years. We’re proud to be specialist and totally focused on creating shoes that are the best thing parents can do for little feet.


Attribution Period (Cookie Length)

30 Days Affiliate Programme

Join the Start-Rite Shoes affiliate programme today and earn 6% commission on every confirmed full price sale!

Enjoy competitive commission, regular e-shots, and a wide range of seasonal products to promote on your site.

A Little Bit About Start-Rite Shoes

At Start-Rite Shoes, designing children’s shoes is what we do. In fact we’ve been doing it from our home in Norwich for over 230 years. We’re proud to be specialist and totally focused on our goal – to create shoes that are the best thing parents can do for little feet. Every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today. With constant innovation at its core, we work with biomechanics experts to create shoes that not only support a child’s developmental needs, but also their lifestyle needs. Our extensive range is built around four pillars:

  • Child-specific precision fit in whole, half and multi-width fittings.
  • Targeted flexibility for natural movement at every life stage.
  • Intelligent protection precisely where it’s needed.
  • Niggle-free comfort on any terrain.

From first steps to school days. From fearless explorers to social butterflies. Start-Rite shoes are designed to give children the freedom to go where they want, how they want.


When a customer makes a purchase via your referral link, a commission rate of 6% of the value of full price items less the postage is applied. The commission will remain pending until the sale is confirmed, i.e. the order is not returned or cancelled. For orders containing multiple products and where part of the order is returned, commission will be paid on the value of the items that are not returned. From 1st January 2024 we will no longer be paying commission on orders with coupon codes or reduced/discounted products.

The cookie length for the programme is 30 days.

Tools to help you promote Start-Rite Shoes

Once you have applied and been approved into our programme, you will have full access the links section. Within this you will find the Start-Rite Shoes logo, current banner creatives in various sizes, and an up-to-date high quality data feed.

Programme Rules

PPC policy:

  • Affiliates are not permitted to bid on the Start-Rite brand name of any derivation or misspelling.
  • Use of the Start-Rite Shoes display URL is prohibited in any PPC campaigns
  • Affiliates may not use a URL redirect to take the customer directly to the Start-Rite website from a PPC advert.
  • Affiliates wishing to promote Start-Rite using the PPC channel must do so using their own websites or landing pages.
  • Affiliates found breaking these terms may have pending transactions cancelled or face suspension from the programme.

Email policy:

  • We are happy for you to send offers and affiliate links via email to your users, but all emails must adhere to the CAN-SPAM act. If you wish to send a solus email promoting Start-Rite products, this must be sent to the affiliate manager for approval prior to the broadcast.

Voucher codes policy:

  • Affiliates must not display any misleading copy which suggests there are voucher codes or promotions available when none exist.
  • We are happy for you to advertise discount offers, but affiliates must not advertise coupon codes obtained from any non-affiliate marketing channel (including coupon codes from our email, paid search or any other non-affiliate advertising campaigns). For example, affiliates may advertise our welcome discount offer providing the advert directs to the newsletter sign-up URL and does not display the coupon code.
  • Affiliates must not claim to offer exclusive discount codes unless the codes have been produced for the sole use of that affiliate partner.


  • Affiliates must not display misleading copy relating to delivery and returns, including claiming free delivery promotions where none exist or displaying false terms and conditions.


We are always ready to help you achieve your goals. If you have any questions, need assistance or have bespoke requirements please get in touch.

Email Amanda at