Earn commission by becoming an affiliate of WHSmith. With over 550 stores on the high street and 490 stores at airports, train stations, hospitals and motorway services, WHSmith is one of the UK's leading retail groups and a household name.


Attribution Period (Cookie Length)

30 Days


WHSmith Affiliate Programme

WHSmith on Awin!

Hello and welcome to the WHSmith affiliate programme

You'll know us from the High Street, at train stations and airports.

Online at, customers order from over 2 million books plus thousands of magazines gift packs, stationery products, gifts, toys and games.


We are always improving and adding to our offerings – recent highlights are:

  • The Gadget Shop exclusively joined WHSmith – perfect for unusual gifts for dads and lads
  • The Richard and Judy Book Club is exclusive to WHSmith – trusted recommendations for occasional and heavy readers   

It is important the online service is as good as the service customers get in store, which is why we:

  • deliver orders over £30 free to your home
  • deliver orders over £30 free to any WHSmith store
  • send each book when it's in stock, instead of waiting for your whole order to be ready
  • make returns easy - just take them into your nearest large WHSmith store


Target Customer

  • Wide appeal, attractive to families for savings on Bestsellers, Gifts and Education
  • UK only
  • 18 years +


Become a WHSmith affiliate

Earn commission by becoming an affiliate of WHSmith. Make extra money by giving us some space on your website for our editorial and images. For every person that buys something from us after clicking your link, you’ll get a slice of commission.



Commission rates are paid on the cost of the order excluding VAT and delivery.

Commission is variable based on basket value:

2% - Orders up to £15

8% - Orders between £15 - £40

12.5% - Orders over £40

Exceptions: 12.5% is NOT available to cashback sites, or CSS sites. They receive 8% for orders over £15.

Affiliates who have a bespoke discount code (NHS/Key Workers/Student) operate on a separate commission structure. 

Product exclusions apply - No commission is paid on Gift Cards, Stamps, LEGO products or Apple products.


Voucher Codes

Commission will not be paid on orders where a multibuy promotion has been triggered (e.g. 3 for 2, Buy 1 Get 1 FREE, Spend and Get) or orders where a discount voucher code has been used.

All affiliate sales will be checked against multibuy triggers and voucher code usage. Commission will not be paid to the affiliate or consumer if a multibuy promotion is triggered or if the consumer uses a voucher code at point of purchase. It is important that these exclusions appear as caveats in the Terms and Conditions of a cashback site.



We provide a range of up to date banners and text links. In addition we supply a bestseller feed giving you more ways to drive sales.