Wowow Toys are an online toys retailer. We are different to other toy retailers because we hold licenses to manufacture top toy brands including Peppa Pig, Paw Patrol, Hey Duggee, Mamas and Papas, JCB, Baby Annabell, Chicco and many more.


Attribution Period (Cookie Length)

30 Days

Wowow Toys Affiliate Programme

About Wowow Toys

Our mission is to make buying toys as fun and easy as playing with them!

We are in a unique position as an online toy retailer. We not only sell toys online, we also manufacture them. This allows us to offer very low prices and also allows us to offer lines of toys that are exclusive to us. Our brands fall into two areas: Licensed brands like Peppa Pig, Hey Duggee and Paw Patrol and our own branded toys like Baby Chic, Teamsterz, EVO and Epic Fun to name a few. 

A quick overview about our brands

Licensed Brands:

Wowow Toys holds licenses to manufacture toys for a wide range of well know childrens TV programs including, Peppa Pig, Paw Patrol and Hey Duggee. We also hold licenses for other well know brands including JCB, Baby Annabell, Mamas and Papas, Joie & Chicco.

Our Own Brands

Wowow Toys manufacturers their own brands of toys specialising in dolls prams (Baby Chic), scooters (EVO) ride on toys (also EVO), bubble toys, (Bubblz), car related toys (Teamsterz), games and puzzles (Epic Fun) and sports related toys, (Epic Sports & hot Shots).

We are growing our product offering by creating new toys and fresh new 'own brands'. We are also constantly purchasing new licenses for well know toy brands.

Currently, our main product offerings are;

Dolls prams (Baby Chic),
Kids scooters (EVO),
Kids ride on cars (EVO),
A range of role play toys that are mainly licensed from Peppa Pig, Hey Dugge, Paw Patrol and JCB. 
Games (Epic Fun)
Miscellaneous Toys



Wowow offers free delivery on orders over £40 or pay only £5.99 for standard delivery on small orders under £50.

Spread the cost

Need it now? Pay later. We have partenered with Klarna so customers are able to buy now and pay in 30 days if the order is under £30. If the order is over £30 they can pay in 3 installments.

Why Promote Wowow Toys?

  • Competitive levels of commissions;
  • The potential to earn greater commissions based on mutually agreed sales targets and sales uplift;
  • Exciting competitions and promotions;
  • The most demanded consumer products at competitive prices with fantastic availability;
  • Access to a affiliate manager at Wowow


  • Offered on UK transactions only (excluding Channel Islands)
  • The potential to earn greater commission levels;
  • Commissions payable on total transaction value (excluding VAT, delivery, service and/or extended warranty charges)
  • Transactions are validated once orders have been dispatched and the 14 day returns period has passed.
  • Untracked transaction queries must be raised within 90 days of the purchase date. Declined and incorrect transaction queries need to be raised within 90 days of the validation date.

Commission Breakdown​

  • 3% CPA all sales

All content and affiliate linking must be ASA compliant. Read the full ASA disclosure guide here:

ASA resource - Online Affiliate Marketing

ASA Influencer’s Guide