WE ARE MINDD™ - the first bra company engineered specifically for the D+ woman (representing more than 60% of female shoppers today).
Our Founder, Helena Kaylin, spent more than two decades in exec roles at global intimates retailers like lululemon, Under Armour and Victoria's Secret. However despite being on the front lines of bra design and innovation, Kaylin found herself to be a frustrated customer. A 36DDD herself, she saw that the D+ woman was being underserved in the market, so she set out to design innovative bras that solved for comfort, support, and beauty - all without the use of a wire. And in February 2020, MINDD was born.
What makes MINDD bras so unique? We leverage MINDDTech™, a proprietary, patent-pending fit technology designed to address the pain points of the D+ woman, providing support and lift that can traditionally only be achieved with an underwire. MINDDTech™ allows us to eliminate issues like itchiness and digging, and reduce the total number of components in our bras to just FOUR (*for context, most traditional bras have between 44 - 52 components). Understanding our bodies (and our cup size) shifts every day, MINDDTech™ also means we are able to offer five sizes (for women 28-44 band size and between a B - G cup), so your MINDD bra can adapt to the shape of your body at any given time, offering the same level of support (no matter what).
What's with the name? MINDD is a reminder to be in the moment and pay closer attention to what is Most Important Now (MIN) and Double Down (DD) on it. In bra terms, it is a simple philosophy that if your bra is on your mind (MINDD) it is probably not working for you.
In addition to our beautiful bras, MINDD's product collection also includes seamless underwear and bodysuits.
We've been featured in top outlets like Forbes, Fast Company, Real Simple, Harpers BAZAAR, Well + Good, and more. We were also recently named a Victoria's Secret "Brands We Love" (and you can find our products on this curated platform).
If you are a media publilsher, influencer and/or content creator, we want to work with you! Our standard commission rate is 8%, but we're open to negotiating that rate / our terms for the right opportunity.
MINDD is committed to sustainability and reducing waste by eliminating any use of wires, plastics, and foams.
www.MINDDBra.com / @MINDDBra (IG)
Program Details
- 6% Default Commission Rate
- 30 Day Cookie Period
Categories: Intimates/Lingerie, Women's Wear, Sports Wear, Sustainable Manufacturing, Clothing, Female Founded Businesses, Female Tech Businesses
