Never Fully Dressed is more than just a fashion brand. We’re a female-founded community that celebrates and empowers everybody. We develop all fabrics, design all prints, and are very proud of the integrity of our design process. We began by making small runs of styles on an inherited sewing machine (Lucy is third-generation machinist in the garment industry in East London) and selling them at the creative markets of London; Portobello Road and Spitalfields. We grew with our community, and now offer all of our ranges in sizes UK 6-28, US 2-24 available globally and stocked in our flagship London and New York stores. We want you to feel heard, through our honesty and openness, and represented through diverse models and inclusive sizing.
We are passionate about feel dressing, believing that clothing should uplift, empower and be worn with joy. We design through the lens of multi-wear versatility and longevity…whether it’s our iconic wrap skirt being styled six different ways, or a dress that can be turned around to make it breastfeeding-friendly. Our honest price structure signifies the quality of our product whilst maintaining its affordability.
Our customer is our influencer. Community has always been at the heart of Never Fully Dressed. We value the customer’s voice in our brand, actively encouraging discussions and organising in-person events to take inspiration from their stories and needs.
Charity has always been at the heart of what we do, and our community has enabled us to help so many others…either supporting various causes financially, with time, volunteering, or raising their voice. It is an arm of the brand that the body would not serve without.
Never Fully Dressed Affiliate Programme Details
Commission - 7% on non-voucher sales, 3.5% on voucher code sales
Cookie - 14 days
Product Feed - Yes, regularly updated
AOV - €155 (2025)
VAT, delivery charges, gift cards and Pre-Loved do not qualify for commission.
PPC Policy - Bidding on brand terms is not allowed - including variants, domain names and misspellings (unless approval given). Any affiliates found breaching these terms will have sales rejected and potentially suspended from the programme.
Discount Code Policy - Only discount codes authorised by or AWIN are permitted. Never Fully Dressed reserve the right to reject commissions and suspend from the programme if found to be displaying and making sales using unauthorised codes.
For more information please contact affiliates@neverfullydressed.com
