Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting 60% of its production. Lavazza employs a total of about 3,000 people with a turnover of more than €1.9 billion in 2016.
Press release:
Lavazza acquires a 74% stake in the joint-venture ESP (Espresso Service Proximité), now holding 100% of the Company
Lavazza invented the concept of blending — or in other words, the art of combining different types of coffee from different geographical areas — in its early years and this continues to be a distinctive feature of most of its products.
The company also has over 25 years of experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems.
Lavazza operates in all business segments: at home, away-from-home, and office coffee service, always with a focus on innovation in consumption technologies and systems. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalization strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious museums like New York’s Guggenheim Museum, the Peggy Guggenheim Collection Venice, and The Hermitage State Museum in St. Petersburg, Russia.
The Lavazza US Awin program remunerates publishers for the transactions generated on the official Lavazza eCommerce: https://www.lavazza.us/en_US.html. We directly sell capsules, machines and accessories.
For every transaction you will generate, you will get 11.11% of the total sale amount.
We accept display, couponing, cashback, loyalty, and content activities.
Check out our assets regularly as we will have periodic refresh, based on the promo plan.
Transactions will be approved by 45 days from the sale date.
