For athletes and occasional runners, Hoka footwear helps you to improve your performance while enjoying optimal protection. Empowering you to hit the trails, roads and yoga mats and live the lifestyle you desire.


Attribution Period (Cookie Length)

30 Days


Hoka UK Affiliate Programme

"It’s on these rugged mountain trails where Jean-Luc & Nico had the idea for what would become HOKA.”

Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.

Our new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.

While trail runners by night, our day jobs were in gravity sports. We had a hand in several snow sport and cycling innovations - including the parabolic ski - and everyday we asked ourselves the question, "How do we go faster?" When we imposed a form-follows-function discipline to designing a trail running shoe, we asked the same question. We answered it with a shoe that was met with ridicule by running shoe establishments, but embraced by runners. Those runners started winning races, and running shoe buyers started paying attention.

Our design ethos owes as much to surfing, skiing and cycling as running, and the patented elements we incorporated into the original shoe - aka the Hoka ® difference - influence every shoe we build."

Benefits of the programme: 

  • First-class tracking and support from AWIN
  • Competitive commission rate
  • A team of business partners who want your success
  • High-quality, high-performance originals with good market positioning, so you can get started right away
  • Our wide range of banners in various sizes
  • Regular product updates with high-resolution images and detailed product descriptions


Pay per Click: It is forbidden to bid on keywords associated with HOKA (except by prior arrangement with HOKA ). The trademark reserves the right to cancel commissions for this period at its discretion. We also reserve the right to exclude a business partner from the program.
Direct links to the HOKA website are not allowed. Partner sites may not claim to be the "official" or "authorized" site (similar terms must also be avoided). Domain restrictions Partner sites may not register similar or misspelt domain names of the trademark. Any action to do so will result in non-payment of commissions. You agree not to include the HOKA website in boxes or to use hidden URLs.