COVID-19 Update (18/5/2020): Dear Affiliate, The Dulux Decorator Centre website is now trading again as nearly all stores have reopened, however to safely provide customers with a delivery/click&collect service our operations are restricted to trade orders. Thank you for your understanding.
WELCOME TO THE DULUX DECORATOR CENTRE!
We’re a leading UK decorator’s merchant, selling professional painting and decorating supplies to the trade & public nationwide.
WHY CHOOSE THE DULUX DECORATOR CENTRE?
Want the best in decorating? The Dulux Decorator Centre is the ideal store for all trade decorating needs, big or small. Part of AkzoNobel, the Dulux Decorator Centre is now the UK’s leading decorating specialist, offering a wide trade product range and unrivalled product and sector knowledge. Plus, as the only decorating merchant to offer Nectar points, we’ll reward customers with every purchase.
WIDE RANGE OF PRODUCTS
We stock a wide range of decorating products for the trade, from many of the top brands.
As well as providing expert advice and guidance, we offer services such as colour matching & mixing and can recycling. We accept a range of payment methods and offer flexibility with free delivery (same day possible on orders before 0930). Customers can also buy online and collect in-store if preferred.
You will benefit from working with one of the leading brands in the UK.
We have a wide range of thousands of products covering any decorating task, should you wish to only promote select categories.
We run several major sales events throughout the year to attract new (including non-trade) customers, all supported by digital advertising.
We regularly run category themed events
We provide standard digital creative and are happy to discuss any specific creative requests.
An XML feed is available upon request.
We offer attractive commissions and occasional promotional incentives
THE DULUX DECORATOR CENTRE AFFILIATE PROGRAMME (16263) IS TRADE FOCUSED FOR B2B ADVERTISERS AND SEPARATE TO THE DULUX AFFILIATE PROGRAMME (12009), WHICH IS RETAIL CONSUMER FOCUSSED AND FOR B2C ADVERTISERS.
We look forward to working with you.
Q: Who is the target audience? A: Predominantly trade decorators or work in similar industries (eg construction, maintenance, DIY). They are typically self-employed or work in small businesses. However, a large amount of customers are casual/cash buyers who are attracted by our products and services, especially during our 'cash' sales.
Q: Can I join the programme if my website targets visitors outside of Great Britain? A: As we only serve / deliver to customers residing in England, Scotland and Wales, we cannot accept applications from international websites.
Q: Can I undertake paid search activity? A: No, affiliates are not allowed to use paid search advertising to drive traffic to the Dulux Decorator Centre website. Affiliates found bidding on keywords will have associated commission claims rejected.
Q: Can I promote the Dulux Decorator Centre in emails? A: Yes. Affiliates must also ensure that their marketing communciations comply with GDPR legislation and it must be clear to the recipient that the email/communication is coming from a third party sender using a list which they have subscribed to.
Q: What ad creative can you supply me with? A: Apart from the usual text links, we also provide banners in the 4 main standard formats to support product offers and sales promotions. We also have a product feed available. If you have a bespoke creative requirement for a specific promotional opportunity, please contact us and we will endeavour to provide what you need.
Q: Any special conditions for Cashback sites? A: Yes. Please see our terms & conditions. In summary, customers claiming cashback need to have clicked through to our site directfrom the cashback site and transacted in the same session. Where cashback referrals are seen to come indirect via other websites e.g. via paid advertising on Search Engines, claims will be rejected. Please make this clear in the terms & conditions you post on your cashback site as we get a lot of queries from customers who are not aware of this condition.
Q: Sometimes my commission claims are rejected. Why is this? A: Please refer to our programme Terms & Conditions in the first instance. In summary, the main reasons for commissions being declined are: - an incorrect or missing order number (so we can't trace & verify a transaction); - a marketing spend e.g Paid Search, Banner Advertising, Partner Commission or ad payment in another channel - has already been attributed to a transaction (for clarity and transparency we attribute on a last click basis); - a claim being made against the wrong Dulux programme (Trade - 16263 / Retail - 12009).