The first budget hotel brand to launch in the UK in 1985, operating over 500 UK hotels (over 37,000 rooms) with 11 hotels in Ireland and four in Spain. Millions of customers stay with Travelodge every year. Approx 80% of reservations are made online.
Travelodge was the first budget hotel brand to launch in the UK in 1985. It now operates over 35,000 rooms in city centres, next to major routes, seasides, airports and countryside locations, so there is always one near to where the guest wants to stay. Travelodge also has 11 hotels in Ireland and 6 in Spain.
Millions of leisure and business travellers have grown to rely on Travelodge each year for a comfortable, hassle-free night’s accommodation. Most reservations are made online (approx. 80%) at travelodge.co.uk, where prices start at just £19 a night per room (not per person).
The chain has on-going growth plans, opening new hotels in popular tourist destinations and city centres such as London, Manchester, Edinburgh and Liverpool. It is continuing to improve its room offering with new King-sized beds in every room and is well underway with delivering its new-look hotel room programme in every hotel.
Our New Look Rooms:
At Travelodge we have commenced a makeover programme to modernise all our hotels, this began spring 2013. An exciting part of our makeover is to bring you our new Travelodge Dreamer Bed – made exclusively for us by Sleepeezee – bringing you even more comfort at great value.
King-size Travelodge Dreamer Bed
Over 950 individual pocketed springs
Extra comfort layer
4 plump pillows
En-suite with shower, baths in most
TV with 17 channels
WiFi access (charges apply - subject to availability)
As part of its £223 million brand investment programme this year, Travelodge has today unveiled a revamped website which has been designed by its customers.
The refreshed site at www.travelodge.co.uk has been styled to complement Travelodge’s new room design, which was launched earlier this year. Aside from new aesthetics, the new site benefits from improved functionality, making it easier to read, navigate and use, enabling customers to find and book what they need quickly, whether it be online or via the company’s mobile site. Listed below is some of the added functionality on the updated website:
Improved map functionality through the addition of V3 Maps which allows hotels, transport links and nearby attractions and points of interest to be clearly identified.
Consistent hotel information for each of the company’s 500 hotels – including location details, parking information and maps for each hotel.
Improved imagery of all hotel exteriors and interiors, including different room options in hotels.
A simplified and faster booking journey, through a new site layout and improved display of information, along with address lookup from postcode and clearer flagging of any errors made during the booking journey.
Less information on the homepage, meaning search functionality is much more prominent.
Travelodge’s website receives 1.2 million customer visits every week and sees up to 1,500 bookings made every hour at peak times. The Company pioneered the art of selling budget hotel rooms online when it became the first UK hotel chain to do so in 2001.
The new website communicates some of the latest changes to the Travelodge proposition since then, such as the company’s food and beverage offering, as well as the new bed - the Travelodge Dreamer - which is being rolled out across the company’s hotels.
Catriona Kempston, Travelodge Sales & Marketing Director said: “As part of our £223 million brand investment to grow the business, strengthen our product offering and make Travelodge the best value hotel chain in the UK, we have worked with our customers to redesign our shop window, the Travelodge website."
“Around 85% of customers book their room at travelodge.co.uk, so a key part of our brand re-launch was to perform an upgrade of our website and to involve customers in the process. Customer feedback focused on having a fast, easy booking journey with lots of great visual content, and our smart new site delivers all of this to customers’ fingertips.”
The new site also features an enhanced corporate section for business customers, following the company’s three fold growth in corporate business custom. The new features include a dashboard which allows business customers to rebook frequently used hotels and add a corporate rate to their search results.
The work has taken six months to complete and has been carried out by Travelodge’s in-house IT team, with support from specialist digital customer engagement agency Underwired.
Fast facts on Travelodge.co.uk
Over 1.2 million visits are made to Travelodge.co.uk every week.
Travelodge first launched its website in 2001, becoming the first budget hotel company to make rooms available to buy online.
Over 10,000 updates are made to the site every year.
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