‘Sharing our beauty obsessions with the world’ is BEAUTY BAY’s mantra, and since 2007 we have been at the forefront of independent online beauty retailing, allowing our customers to shop their favourite international brands!


Attribution Period (Cookie Length)

30 Days


Beauty Bay Affiliate Programme


BEAUTY BAY's mantra is to share our beauty obsessions with the world.

We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site.

As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products.

Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 10,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.

Why work with BEAUTY BAY?

  • Premium commission rates 
  • 30 day cookie window
  • Product feeds updated daily
  • Personalised banner creative
  • Exclusive access to premium beauty brands and content
  • Ship to over 100 countries
  • Affiliate incentives and competitions
  • Bespoke collaborations with top performing affiliates
  • Weekly newsletters – New products, New brand launches, bestsellers, competitions, promotions…


PLEASE NOTE: BEAUTY BAYs affiliate programme is a content only programme. We do not accept voucher & cashback sites at this time.



Commission is paid excluding both VAT and P&P on the final transaction

Beauty Bay Own Brand 10%

The Ordinary 3%

Standard 7%

Electricals 2%

Discounted 2%



Commissions will be validated within a maximum of 60 days from the sale being made 


Commission will not be paid on 'Haul Pass' SKU BBAY4056F as this is a delivery option. Any transactions including this SKU will be amended manually to remove commission for this product during validation process.