Curated Beauty London is a British, female-founded beauty and wellness brand for midlife women. We’re three co-founders, Ros, Natalie and Sam, and we started the brand because we wanted fewer, better, expert-led products and a lot less overwhelm.
Our range covers skincare, haircare and supplements. In skincare, BRIGHT NOW, FLAWLESS DEFENCE, NEW BEGINNING, MASTER SWITCH, TWILIGHT ZONE and INTELLIGENT HYDRATION. In haircare, ROOT FORCE and STRAND SURGE. In wellness, INNER CONFIDENCE, INNER POWER and QUIET SHIFT. Every product is chosen with midlife skin, hair and wellbeing in mind.
Our belief is simple. Your body isn’t failing. It’s recalibrating. We help women make clearer, calmer choices about what actually works for them now.
Why partner with us?
Our customer is a clear and capable midlife woman. She’s informed, she reads labels, and she wants honest advice rather than hype. If your audience is women in their 40s, 50s and beyond who care about beauty, wellness and looking after themselves, we’re a natural fit.
We’ve won multiple awards across the range and are regularly featured in the press. Our products are also available through Holland & Barrett, Amazon and TikTok Shop.
Expertise sits at the heart of the brand. Sam has around 30 years in beauty PR and runs her own beauty PR agency, so we understand what publishers and creators need: strong stories, clear information and quick, helpful responses. Ros brings formulation and nutritional expertise, and Natalie leads on our customers, so everything we share is grounded and credible.
We’d love to hear from editorial publishers, wellness sites, creators and content partners who share our approach. Get in touch and let’s talk.
